MPOWER Financing rated Top international student lender by Nerdwallet and U.S. News

The innovative fintech firm uses big data analytics and AI to offer scholarships and no-cosigner loans for international students in the U.S. and Canada

WASHINGTON, DC, USA, July 16, 2019 / — MPOWER Financing, a mission-driven fintech that provides financial access to higher education for high-promise international and DACA students, was recognized by both Nerdwallet and U.S. News & World Report as the top student loan provider for international students.

Nerdwallet, a comparison website for personal finance products, awarded MPOWER a 5-star rating for its student loans, indicating that its products are “among the very best for consumer-friendly features.” Nerdwallet also commended MPOWER for offering loans that are “ideal for international and DACA students without a co-signer or U.S. credit history.” MPOWER’s loans are available to students from around the world for both graduate and undergraduate degrees at more than 350 top universities in the U.S.and Canada.

U.S. News & World Report recognized MPOWER Financing as the “best lender for international students”. This determination was made on the basis of MPOWER’s product offerings, cost, customer servicing ratings, eligibility, and other features. U.S. News also detailed that MPOWER’s underwriting process considers a student’s academic success and career path – a process that is enabled by MPOWER’s use of big data analytics and artificial intelligence.

“I was having a tough time obtaining education loans from India without collateral,” wrote Kaushik Krishnan, one of MPOWER’s early students. “MPOWER was truly life changing for me. I’ve since graduated from my Masters program, found a job, and paid off my loan.”

“MPOWER allowed me to achieve my dream,” said Sol Bee, a South Korean student. “I was admitted to Berkeley in Fall 2016, but I couldn’t afford it at the time. MPOWER empowered me to be who I wanted to be by allowing me to take control of my finances and my life.”

“We’re honored by the industry recognition we’ve received, and the hundreds of heartfelt stories we get from students whom we have the privilege to serve’” says Manu Smadja, Co-founder and CEO of MPOWER. “We’re working hard to further improve our customer experience and to remain the best international student lending product on the market”.


MPOWER Financing, headquartered in Washington, D.C., and with offices in Bengaluru, New York City, and Toronto, is a mission-driven fintech company and provider of global educational loans. It is the only student lender in the world that leverages both overseas and domestic credit data, as well as future earning potential, to serve high-promise international and DACA students. MPOWER Financing works with over 350 top universities and colleges across the U.S. and Canada to provide financing to students from over 200 countries. Since 2014, it has received over $1B in loan application volume on its platform. MPOWER Financing helps students build their credit histories and provides them with personal finance education and career support to help prepare for life after school. The team is backed by Zephyr Management, Goal Structured Solutions, Gray Matters Capital, Lloyd Crescendo Advisors, 1776, Village Capital, Potentia, Breega, VARIV, DreamIt, Fresco, Chilango, Common Sense Fund, K Street, and University Ventures.

Sasha Ramani
MPOWER Financing
+1 2024173800
email us here

“How My Education was MPOWERed” by Sol Bee, a remarkable South Korean UC Berkeley student

Source: EIN Presswire

Stonehill CEO Elected Vice Chairman of Lions Eye Institute for Transplant and Research

Stonehill announced today that its CEO, Doug Pace, has been elected Vice Chairman of the Lions Eye Institute for Transplant and Research.

The organization is extremely innovative and positioned to do meaningful work”

— Doug Pace, CEO of Stonehill

TAMPA, FL, UNITED STATES, July 16, 2019 / — Stonehill announced today that its CEO, Doug Pace, has been elected Vice Chairman of the Lions Eye Institute for Transplant and Research. The Lions Eye Institute for Transplant & Research, Inc., (LEITR) is a nonprofit, charitable organization dedicated to the recovery, evaluation and distribution of eye tissue for transplantation, research and education. LEITR’s Eye Bank, located in Tampa, Fla., is one of the largest combined eye bank and ocular research centers in the world. Since its inception, it has brought the “Gift of Sight” to more than 130,000 men, women and children worldwide.

Prior to Mr. Pace’s election as Vice Chairman of Institute, he was Chairman of the Lions Eye Institute Foundation.

Mr. Pace has held several leadership and board positions with organizations across Tampa Bay. He is currently Chairman of the Town of Belleair Infrastructure Committee and serves on the boards of the Greater Tampa Chamber of Commerce and the Tampa Hillsborough Economic Development Corporation. His past affiliations include the University of Florida’s College of Engineering, the Hillsborough County Film Commission, Tampa Bay Partnership, St. Petersburg Grand Prix, Pinellas County MPO, and Leadership Tampa Bay.

In addition to his community endeavors, Mr. Pace is actively involved in driving the growth of Stonehill as CEO of the company. During his tenure as CEO of Stonehill, the organization has been recognized as United States Chamber of Commerce Emerging Business of the Year Finalist, Greater Tampa Chamber Startup of the Year Finalist, a Great Agencies Top Analytics & Business Intelligence Agency, and CIO Review Magazine 20 Most Promising Performance Management Providers. Mr. Pace was recently recognized as the 2019 American Business Awards Entrepreneur of the Year.

“I am very excited to extend my commitment with the Lions Eye Institute” said Doug Pace, CEO of Stonehill. “The organization is extremely innovative and positioned to do meaningful work.”

About Stonehill
Stonehill is a strategy and innovation consultancy. They help companies to identify opportunities, create change, and accelerate growth. Our teams consist of an innovative blend of experts in design thinking, customer experience, business intelligence, and change management – providing the ability to unite the functional silos of business in the common objective of creating differentiated models and experiences. Stonehill has been recognized by the US Chamber of Commerce as a Finalist as Emerging Business of the Year, Great Agencies as one of the Top Business Intelligence Consultants in the United States, and CIO Review Magazine as one of the 20 Most Promising Performance Management Providers.

Julie Stollings
+1 813.444.1984
email us here

Source: EIN Presswire

FogChain Selected One of The 30 Best Small Companies To Watch in 2019

30 Best Small Companies to Watch in 2019

30 Best Small Companies to Watch in 2019

FogChain is pleased to announce it has been selected as one of the 30 Best Small Companies to Watch in 2019 by The Silicon Review.


FogChain has diligently worked at creating and launching its Trident platform and is quickly becoming recognized as a leading innovator for software development lifecycle solutions”

— James Cerna

SAN CARLOS, CA, UNITED STATES, July 16, 2019 / — FogChain Selected One of The 30 Best Small Companies To Watch in 2019

(OTCQB: FOGCF;CSE: FOG; FRA: MUU3) FogChain Corp ("FogChain" or the "Company") is pleased to announce it
has been selected as one of the 30 Best Small Companies to Watch in 2019 by The Silicon Review,
a leading global business technology publication.

The Silicon Review is the world's most trusted online and print community for business technology
professionals. Its community members include thought-leading CEOs, CIOs, CTOs, IT VPs and
managers, along with hundreds of thousands of other IT professionals. It is the leading source that
shares innovative enterprise solutions developed by established solutions providers, and is a neutral
source for technology decision makers globally.

“FogChain has diligently worked at creating and launching its Trident platform and is quickly
becoming recognized as a leading innovator for software development lifecycle solutions. Being
named by The Silicon Review as one of the Top 30 Small Companies to Watch is truly an honor,
especially considering the large universe of companies they could select from and their global reach.
We’re very thankful for this achievement as well as to the FogChain team and our amazing clients
for helping make this happen,” stated James Cerna, CEO of FogChain.

Read the article at The Silicon Review here (

About The Silicon Review
Silicon Review encompasses nine technology and vertical communities: Strategic CIO, Software,
Cloud, Mobile, Big Data, Security, Infrastructure, Government and Healthcare. Each one of these
verticals is managed by a dedicated subject matter expert who collaborates with industry gurus,
technology managers, researchers, journalists, consultants, industry analysts and other Silicon
Review members to provide timely, accurate and informative articles that lead to spirited
Visit to learn more.

About FogChain Corp.
FogChain (OTCQB: FOGCF; CSE: FOG) is a fully integrated, end-to-end software development life
cycle (SDLC) and quality assurance solutions provider. With its high-performance application
development, testing and monitoring platform, Trident, FogChain’s suite of services and technology
provides application development at scale with greater speed, greater efficiency and at a lower cost.
The explosive demand for more edge computing and security within the Micro-Service, IoT, mobile
data and driverless vehicle space places FogChain's Build-Once-Deploy-Everywhere software
architecture as a leading ecosystem of tools and resources for developers that bridge devices,
operating systems and the ability to build and launch exciting new applications in a unified
environment. Led by a team of Cloud and SaaS veterans, FogChain is uniquely positioned to be a
leader in the next super wave of the global software development market.

Learn more at
FogChain Media Contact:
Investor Relations (415) 745-8650

This news release contains "forward-looking information" and "forward-looking statements"
(collectively, "forward-looking statements") within the meaning of the applicable Canadian securities
legislation. All statements, other than statements of historical fact, are forward-looking statements
and are based on expectations, estimates and projections as at the date of this news release. Any
statement that involves discussions with respect to predictions, expectations, beliefs, plans,
projections, objectives, assumptions, future events or performance (often but not always using
phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate",
"plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such
words and phrases or stating that certain actions, events or results "may" or "could", "would", "might"
or "will" be taken to occur or be achieved) are not statements of historical fact and may be forwardlooking
statements. In this news release, forward-looking statements relate, among other things, to:
the terms and conditions of the Transaction; use of funds; and the business and operations of the
Company. Forward-looking statements are necessarily based upon a number of estimates and
assumptions that, while considered reasonable, are subject to known and unknown risks,
uncertainties, and other factors which may cause the actual results and future events to differ
materially from those expressed or implied by such forward-looking statements. Such factors
include, but are not limited to: general business, economic, competitive, political and social
uncertainties; and the delay or failure to receive board, shareholder or regulatory approvals. There
can be no assurance that such statements will prove to be accurate, as actual results and future
events could differ materially from those anticipated in such statements. Accordingly, readers should
not place undue reliance on the forward-looking statements and information contained in this news
release. Except as required by law, the Company assumes no obligation to update the forwardlooking
statements of beliefs, opinions, projections, or other factors, should they change, except as
required by law.

Source: FogChain Corp. (CSE:FOG, OTCQB:FOGCF, FWB:MUU3)
Reference Source:

Fogchain Inc
+1 604-684-2181
email us here
Visit us on social media:

Source: EIN Presswire

ProServeIT Corporation Recognized as Winner of the 2019 Microsoft Canada SMB Regional Partner of the Year IMPACT Award

ProServeIT Logo

ProServeIT Corporation is pleased to announce that it has won the SMB Regional Partner of the Year Award for the 2019 Microsoft Canada’s IMPACT Awards.

We are very proud to be recognized by Microsoft for our commitment to helping companies truly benefit from Microsoft technology.”

— Eric Sugar, President, ProServeIT Corporation

MISSISSAUGA, ON, CANADA, July 16, 2019 / — ProServeIT Corporation (ProServeIT) is pleased to announce that it has won the SMB Regional Partner of the Year Award for the 2019 Microsoft Canada’s IMPACT Awards. These annual Canadian awards recognize Microsoft partners that have focused on bettering the lives of Canadians and demonstrated excellence in sales, marketing, innovation and implementation of customer solutions based on Microsoft technology.

“We are honoured to have been chosen as the winner for this prestigious award,” says Eric Sugar, President of ProServeIT. “Our team works hard to assist organizations in using Cloud technology to reduce their overall capital expenditures, tap into better resources, and provide improved security, collaboration and support. We are very proud to be recognized by Microsoft for our commitment to helping companies truly benefit from Microsoft technology.”

Microsoft Canada presented these awards in 24 categories on July 14, 2019 at the Microsoft Inspire conference in Las Vegas, Nevada. Winners were selected based on the outstanding work the companies provided to their customers and community.

“We are honoured to recognize ProServeIT for the SMB Regional Partner of the Year at this year’s IMPACT awards,” said Suzanne Gagliese, Vice President, One Commercial Partner, Microsoft Canada. “ProServeIT has distinguished itself as an exemplary partner, and we congratulate them on this amazing achievement and their continued dedication to bringing innovative solutions to market to help businesses across Canada achieve more.”

ProServeIT was also named a finalist for the Modern Marketing Innovation Award for the 2019 Microsoft Canada’s IMPACT Awards.

“It means a lot to our organization to be a finalist for the Modern Marketing Innovation award,” said Mihae Ahn, Marketing Manager at ProServeIT. “Our team is absolutely committed to provide our customers and prospects with the most up-to-date information about the products and services they're looking for, when and where they're looking for it. We have undertaken several new initiatives this year to pay particular attention to the various stages of the buyer journey and different buyer personas to help them make the most optimal technology investment decisions.”

About ProServeIT Corporation

As a multi-award-winning Microsoft Gold Partner, ProServeIT Corporation has been helping organizations of all sizes increase their efficiency, eliminate their “IT debt” and apply a security lens to everything they do. ProServeIT understands that every organization has unique needs and challenges and we work with our customers to understand the culture of their organization, who their customers are, and what’s most important to them as a company.

To provide consistent 24×7 customer service, ProServeIT is headquartered in Mississauga, Ontario, with offices in Charlottetown, Prince Edward Island, Vancouver, British Columbia, Paris, France and Ho Chi Minh City in southern Vietnam.

Eric Sugar
email us here

Source: EIN Presswire

85% of online blockchain news is noise

As an angel investor interested in Blockchain I found that tracking news about blockchain is like drinking from a fire hose.I liked the idea so much that I invested in the company””

— Tad Witko investor

OTTAWA, ONTARIO, CANADA, July 16, 2019 / — Blockchain as a topic that is still filled with hype today much of it is driven by bitcoin and other cryptocurrencies. In our conversations with business leaders, they are confused about what to believe and how to filter out the noise to find what matters to them. There are many news articles that imply to readers that blockchain must be used with bitcoin and that bitcoin is blockchain. Both are false.

For a novice business manager who enters this space, the very first challenge is to know what to look for, what questions to ask and who to believe. Given the high volume of daily news and articles published, readers find it extremely difficult to determine who to believe and what information is true. At we conducted a recent study to understand this landscape and found that 85% of news about blockchain news is noise. See chart below for breakdown of findings.

A sample of 3,500 blockchain news feed items was analyzed over a period of 3 weeks with the intent of identifying announcements of businesses using blockchain technology. Such information as new companies exploring blockchain solutions, new business products, pilot installations and deployments of blockchain in healthcare, payments, fin-tech, supply chain and others was sought in order to assess what is real about blockchain in business enterprise.

In our analysis we found high volumes of daily confusing information crowded with; many repeats of the same news, considerable hype about bitcoin and other cryptocurrency topics, opinions of many writers on the same topic, future predictions on blockchain adoptions, and bitcoin debates. Finding real news about actual blockchain deployments and pilots is like drinking from a water house.

These findings should alert readers that they should be diligent in accepting all news content about blockchain as true. There are many self proclaimed experts on blockchain who mislead the readers to believe that blockchain without bitcoin is not blockchain. This is completely false. But how does the reader know that not everything they read is true about blockchain?

In technology evolution stage terms, blockchain is a very new technology promising to revolutionize how we conduct business. However, blockchain still has to prove that it will revolutionize our businesses. There is still much work to be done to validate this. In the meantime, it’s important to alert and guide readers to be diligent about what they read and accept about what blockchain is and what it can do for them.

At a recent Blockchain Revolution conference held in Toronto Canada, we had the opportunity to speak to many conference attendees who were business leaders looking for evidence on what is really happening with blockchain in their industry. A common response from most business leaders who attended this conference was “I am here because I hear so much about blockchain but don’t really understand what it can do for us and don’t want to be left behind. It’s nice to hear several presenters here sharing what they are doing with blockchain.”

They were looking for evidence that blockchain is real and that other businesses were actually using it. They were also looking for trusted source of information about blockchain. Given today’s blockchain hype and not wanting to be left behind, business managers and leaders are under pressure to do something about blockchain in their business. And they are looking for help.

Blockchain technology is real and businesses are engaging in pilots, trials and some deployments. Adoption of blockchain technology is not without its challenges. Some companies are finding successes in their pilot results and some find that blockchain is not yet ready for their business. Blockchain is not a panacea and may not be valuable to all businesses.

“In our study, we were looking for information that a business manager would want to learn about and to find a way to help them find the gems they seek” said Jerry Witkowicz founder of To help those who seek to understand how blockchain technology is being used by businesses today, here are some tips and principles to follow:
• Blockchain vs Cryptocurrency – Remember one rule, blockchain is not cryptocurrency and cryptocurrency is not blockchain. Cryptocurrency was one of the first uses cases of blockchain technology and that’s it.
• Blockchain pilots – In the enterprise environments blockchain pilots are typically piloted without the use of cryptocurrency.
• Blockchain pilot announcements – There are many articles where vendors announce that they are introducing a blockchain solution for specific businesses. Some news posts lead the reader in believes that they are announcement a pilot. Look for a business/customer name which is actually launching the pilot. Otherwise it may be a vendor announcing their blockchain product for a specific category of businesses.
• Confirm – Verify the business/customer website to confirm that the business which is piloting blockchain solution has also stated this on their company website. Otherwise it may be a vendor promoting early stage discussions with potential customer/s.
• Self promoting experts – Be alert about self-promoting blockchain experts. Remember, blockchain technology may have been around for many years, and its rise in popularity driven by cryptocurrenmcy in 2018, does not make blockchain a mature technology. Therefore there are still few blockchain experts with real experience in blockchain deployments.
Use these points as your guide when reading news about blockchain. Look for the evidence which confirms who is using blockchain in a pilot, trial or deployment mode. Remember that blockchain holds a lot of promise to revolutionize how we do business in the future but it still needs to prove its value in order to reach mass adoption levels.

Jerry Witkowicz
+1 613-217-8200
email us here
Visit us on social media:

Source: EIN Presswire

VL OMNI, Lineten Announce Live Discussion on Strategically Growing GMV for Merchants: Official Press Release

VL OMNI and Lineten co-host webinar on how to leverage strategically integrated delivery to accelerate GMV

If you aren’t thinking strategically about fulfillment, you’re not thinking strategically about ecommerce.”

— Rakuten Intelligence

TORONTO, ONTARIO, CANADA, July 16, 2019 / — VL OMNI, in partnership with Lineten, are excited to announce their first joint webinar this coming Tuesday, July 23rd, 2019. This one-time limited session is tailored towards international ecommerce and multichannel businesses looking for competitive strategic edges to growing their business through leveraging emerging best-of-breed technology. This session will examine the specific and emerging intersection of fulfillment and data automation.

“If you aren’t thinking strategically about fulfillment, you’re not thinking strategically about ecommerce” – Rakuten Intelligence

The customer experience is being redefined in the small but increasingly strategic space between your customers and your chosen fulfillment method. Today’s fast-paced ecommerce world requires a near-perfect customer experience from click-to-delivery, but last-mile delivery is often operational pain-point for many businesses. With heightened disruption of the delivery sector, this is slowly changing: now more than ever, delivery is a strategic objective that can be used to form many opportunities to increase business growth.

Join VL OMNI and Lineten for a strategic conversation on the state of ecommerce delivery and how the best are using delivery as a strategic advantage in growing their overall gross merchandise volume (GMV). Attendees are invited to ask their questions to the sessions’ panel of experts to leverage their knowledge on the near unlimited reach of what’s now possible in the delivery space, and partake in in-depth discussion of real case studies and their ongoing results.

Register for this limited session webinar today to learn about the importance of creating an integrated delivery strategy and how to automate cutting-edge delivery solutions seamlessly into your technology stack for maximum long-term impact.

Register here:


VL OMNI is a cloud based, EU-GDPR compliant platform for agile and scalable iPaaS Data Integration. We consult to create strategic data integrations that maintain a central point of data truth. Business agility and scalability is enhanced while incorporating business rules to maximize efficiency and actualize on core strategies.
Learn more at


Since 2013, Lineten has focused on making delivery simple through the power of integration and aggregation. Powered by a rules engine, Lineten’s delivery management platform plugs and plays delivery API technology, with the aim to satisfy both supply and demand.

Learn more at

Jessica Thiele
+1 905-814-1790
email us here
Visit us on social media:

Source: EIN Presswire

Create Positive Change in the Offshore Industry

Lee Clarke explains why it pays to implement automated strategic workforce planning solutions to increase safety, optimize assets and maximize competitiveness.

UNITED KINGDOM, July 16, 2019 / — After years of oil price volatility, offshore organizations might be forgiven for using technology to drive efficiencies and achieve their cost-saving ambitions. When Ernst & Young surveyed 100 global oil and gas executives, they discovered that 89% expected to step up their investment in digital over the next two years with 42% citing efficiency as the main driver. The multinational professional services firm then urged executives to ‘think holistically about technology’ in a bid to ‘unlock ambitious growth opportunities and emerge as industry leaders.’ (1)

It’s an interesting thought that reflects Dynama’s own experience of serving customers in the offshore industry with solutions that underpin their complex strategic workforce planning challenges. What is more, increased safety regulation and recent trends such as widespread mergers and acquisitions activity, and the advent of autonomous or smart technologies are having a dramatic impact on how organizations, people and resources are managed, motivated and maximized.

The proven effectiveness of automated workforce management (WFM) as a highly efficient ‘right staff, right place, right time’ mechanism has encouraged offshore organizations to explore other ways that technology can be utilized to support the wider business. Creativity combined with constant innovation have transformed traditional WFM solutions into a valuable strategic planning tool that supports longer-term growth, change management and business continuity programs.

One constant solution in a sea of change

As the offshore industry accelerates its investment in digital technologies, let’s take a closer look at why it pays to implement an automated WFM solution:

• Competitiveness – starts with successful project bids and they depend on the organization’s ability to predict accurately the total costs of a project to customers while fully utilizing their own assets profitably. The latest strategic workforce planning solutions bring together all information in one place – staff and equipment assignment and deployment, staff qualifications and competencies, travel plans and documentation, regulatory compliance and timeline management – to provide real-time visibility of people and resources. What is more, they can also model for future requirements quickly and efficiently. This makes accurately predicting the specific costs associated with each new business tender far easier than ever before.

• Protect your human capital – skills shortages are notorious across the industry. Once you have the best talent, nurture them and create enduring workforce relationships. Use scheduling software to build trust by creating flexible schedules that play to crew strengths, personal preferences and holidays. Through self-service, empower staff with easy access to up-to-date rotas and the option to request shift swaps or book time off. Finally, motivate them. Use WFM to build a living, virtual library of complete crew asset information and introduce meaningful training and personal development programs. Managers and clients get the skills they need while crew get the careers they want.

• Mergers & acquisitions – combining two organizations is never easy. Gain back control using the unifying force of strategic workforce planning technology. Automation removes duplicated effort and reduces the administration burden of merging two disparate organizations. It streamlines processes to encourage consistent ways of working and promotes collaboration. What is more, a cloud-based infrastructure gives increased protection against data security threats as organizations move data and merge their respective IT infrastructures.

• Compliance and risk management – alongside people, offshore organizations need to show that the vessels and equipment they are providing are safe to use and that their people are protected at all times to minimize the risk of industrial accidents, significant financial penalties and long-term damage to corporate reputations. The ability of an automated planning solution to provide a joined-up approach to availability, competency and compliance management gives offshore organizations a framework they can trust to protect their overall business.

It pays to implement automated WFM systems in more ways than one. Expand your horizons, look beyond cost and create positive change by making the most of strategic workforce planning technology for efficiency and maximum competitiveness. There are no limits. For more information, visit

Lee Clarke is General Manager, US/EMEA at Dynama


(1) – Ernst & Young press release dated 9th January 2019 and referencing report entitled: ‘New
technology can lead the way, but do you know where you’re headed?’

Mary Phillips
PR Artistry Limited
+44 1491 845553
email us here

Source: EIN Presswire

10 Tips to Increase User Engagement for Your E-commerce Website







Here are some strategic ways to improve engagement (and sales) for your e-commerce site, and some insight into why it’s so important to do so.

The rise of e-commerce has made selling products online with a highly competitive task for businesses. More and more shoppers want to buy online ”

— Elodie Berland

LONDON, LONDON, UNITED KINGDOM, July 16, 2019 / — The rise of e-commerce has made selling products online with a highly competitive task for businesses. More and more shoppers are choosing to make their purchases online, and the number is growing rapidly every year.

Here are some strategic ways to improve engagement (and sales) for your e-commerce site, and some insight into why it’s so important to do so.

First of all, just how popular has e-commerce become?

The Rise of E-commerce

Oberlo has some intriguing statistics about e-commerce, which demonstrate just how much potential the platform has.

There will be an estimated 1.92 billion digital shoppers around the world in 2019, rising to an estimated 2.14 billion people by 2021.
E-commerce sales this year are expected to account for 13.7% of retail sales worldwide, rising to 17.5% of retail sales by 2021.
Online shopping conducted on mobile devices is expected to account for 67.2% of digital sales in 2019.
A massive 85% of shoppers will do research online before making their purchase online.
Around 65% of shoppers will research price comparisons on their mobile devices, while they’re actually visiting a physical store.
81% of shoppers say they trust the recommendations of friends and family over those of businesses.
Younger consumers (namely Millennials and Gen Xers) spend an average of 6 hours a week shopping online.

Challenges Facing E-commerce

E-commerce has undeniably become hugely popular among shoppers worldwide. However, e-commerce is not without its challenges. While more and more consumers are looking to online sources to do their shopping, Oberlo’s statistics also point to a surprisingly low rate of actual conversions.

On average, only 2.86% (or 1 in every 34) of visits to e-commerce websites will actually result in a purchase.
A whopping 69% of online shopping carts are abandoned. The leading reason for this is customers finding unexpected extra costs added to their total spending. Complicated checkout processes and onsite errors are also factors.
Slow mobile load time also discourages sales, with bounce rate increasing by 32% if a page takes 1 to 3 seconds to load.

In order to address these challenges and differentiate yourself from other e-commerce stores, it’s essential to put your marketing efforts towards encouraging customer engagement. Increased engagement means an increase in repeat visits to your online store; more repeat visits lead to improved brand loyalty and customer retention; and naturally, this in turn leads to more sales, more leads and more earnings.

Conversion Rate Optimisation

Before we jump straight into the tips on improving the success of your e-commerce store, let’s discuss the bigger picture. The goal of e-commerce is to get as many conversions as possible, and this is where conversion rate optimisation (or CRO) comes in.

Conversion rate refers to the number of times a user completes a goal, divided by the number of visitors to your site (or site traffic).

Every time a user visits your website presents an opportunity for a conversion. Conversion rate optimisation is the process of increasing the number of visitors on your website who take the action you want them to take. This action is known as a conversion, which is another way of saying that a visitor has completed a site goal. Usually, a user will complete a number of smaller “micro-conversions” before completing a macro-conversion.

Some examples of micro-conversions:

Signing up for an e-mail list
Creating a user account
Adding a product to the cart

Some examples of macro-conversions:

Buying a product from your website
Requesting a quote from you
Subscribing to a service you provide

The conversion rate optimisation process involves understanding how users behave when they visit your site, and what could be preventing them from completing a site goal.

CRO can be a very beneficial part of an SEO strategy. It can benefit you in the following key ways:

Better Return on Investment:
Conversion rate optimisation improves your ROI. More conversions mean you are getting more from the resources you have in place, without having to bring in more potential customers.

Insights into Customer Behaviour:
CRO can give you a better understanding of how your audience behaves, and help you to find the best ways to market to them in a way that speaks to their needs.

Increased Trust:
When you run an e-commerce site, you expect your users to share some pretty valuable and sensitive information online – their credit card number, delivery address, and more. It’s important to build genuine trust among your users. CRO practices are geared towards making your site more trustworthy and professional.

Improved User Experience:
CRO helps to determine what works best for your site, and what gives shoppers the best user experience. Statistics show us that 80% of shoppers will stop purchasing from a business or brand after a poor customer experience. Furthermore, users will be 62% less likely to make a conversion in the future if they have a bad experience on a mobile e-commerce website. By implementing good CRO, you can give your users a smooth and satisfying e-commerce journey. This is also likely to turn them into ambassadors for your brand.

For successful conversion rate optimisation, you need to know what to optimise, and who to optimise for. If you make CRO part of your SEO strategy, your SEO agency can find and analyse the data that tells you where to focus your optimisation efforts.

Whether you choose to work with an agency or are looking to improve user engagement on your own, here are some tried-and-tested tips for bringing more qualified users to your e-commerce website.

1. Optimise Your Site for Mobile

Statistics tell us that more than half of all online shopping is expected to take place on mobile devices by 2021. It’s absolutely essential to make sure your website can be used on multiple mobile devices. Make sure your site design is responsive, and implemented with mobile visitors in mind at every stage of the user journey.

Here are some quick tips on optimising for mobile:

Keep the layout simple and clean.
Minimise distractions (like advertisements, animations, etc).
Use good quality images that are optimised for the web.
Make it as easy as possible for your users to scroll and zoom as needed.
Place all essential scrollable elements within the “natural” reach of the user’s thumb; mobile shoppers will be using their thumbs to scroll and click.
Make sure your “Add to Cart” button is large and easy for users to access.
Pay special attention to your Shopping Cart page and make sure it’s very easy to navigate.

2. Optimise Your Product Pages

The page where a product appears is ultimately responsible for making the sale of that product. Here are the best ways to make sure each product page works as hard as it should:

Include an engaging, descriptive title – this is one of the first things a user will see when browsing.
As with all pages on your website, make sure your product pages have a speedy load time.
Again, as with all pages on your website, ensure that your product pages are optimised for mobile use.
Add a breadcrumb to each product page, to make it easier for users to keep track of where they are in your site, and navigate back if needed.
Include some compelling copy that describes the key benefits of the product, and persuades the user to make the purchase.
Include a strong, distinct call to action (CTA) like “Buy” or “Add to Cart”.
Give customers a preview of their items in their cart whenever they need it.
Include all pricing and shipping information (VAT, delivery and arrival times, express shipping costs etc), to show transparency and encourage user trust.
Include information on your return policy, so your customers feel confident in committing to the purchase.
Incorporate a currency convertor, so that users from different countries can easily see how much they will be spending.
Use professional photographs that give users the best possible impression of your product, and display it in the most flattering way. Ensure that your images are optimised for web, to avoid slow load time.
Allow customers to see all available variants of a single product, including different colours, sizes etc.
Give customers the ability to zoom in or hover to get a closer look at the product image.
Suggest related products based on what the user is viewing, to upsell and encourage future conversions.
Give shoppers who buy a product the ability to leave a review and star rating, so that new shoppers can read about others’ experiences with the product.
Keep the information on the page up to date, with the latest images, prices etc.
Keep your design, layout and content consistent from one product page to the next.
Be sure to incorporate fundamental SEO practices in all your product pages.

3. Optimise for Local Search

Local search doesn’t only apply to small local businesses with brick and mortar locations. Online retailers also have the opportunity to increase e-commerce engagement by harnessing the power of local search.

You can use analytics tools to see where the largest concentrations of customers for your business are located. Identify these locations, and run promotions and special offers targeting these locations.
Pay attention to which products those customers are buying, and use this behaviour to guide you in your promotions and special offers.
Consider offering discounted or reduced shipping to shoppers in locations close to your warehouses.

4. Get Smart about E-mail Marketing

Shoppers will appreciate valuable, relevant updates, but they certainly won’t appreciate being spammed once you’ve captured their e-mail address. Think strategically about your e-mail marketing strategy, and be sure you are providing your target market with information that adds value.

Here are some tips for effective e-mail marketing:

Send new customers a welcome e-mail when they create an account or make their first purchase.
A special offer for first-time customers (such as “10% off your next purchase”) will also encourage future conversions.
Provide customers on your mailing list with exclusive promo codes and free gifts, to create a sense of community and exclusivity.
Send out newsletters that focus on exciting new products, new special offers, discounts and competitions; company news and industry news should be your secondary focus.
Thank your customers for their support, with personalised notes.
Focus your campaigns around special events and holidays, encouraging them to make more gifting purchases.

5. Offer Loyalty Programmes and Rewards

Give your customers an incentive to keep coming back to your site, by rewarding return customers with a loyalty programme. This might include offering discounts for referrals, free gifts and samples with repeat purchases, or gifts and specials coinciding with your customer’s birthday, or their anniversary as a user of your site.

Higher customer retention and improved trust.
Increased revenue (just 5% higher retention can grow your revenue by 25 to 95%).
Better cost-efficiency (retaining current customers costs less than attracting new customers).
A more personalised experience for customers.
An opportunity to make your customers feel appreciated and rewarded.
Allows you to communicate with customers in a direct way.
Gives you a platform to promote sales and special events, or to showcase new products.

Loyalty programme data gives you the opportunity to track and analyse user behaviour, and gain new insights. This will help you to see how effective the loyalty programme is, and allow you to make adjustments to your offerings as needed.

6. Get Social with Instagram

Instagram is one of the most popular social networks in the world. This image-focused platform has also become a valuable tool for e-commerce websites.

Integrating Instagram into your e-commerce presence will help to boost engagement and sales.

Create a strong profile page, with a quality profile pic that makes your brand easy to identify.
Write an Instagram bio that gives your audience a clear description of your brand and what you sell.
Use the URL section of your bio to add a clickable link to your e-commerce site, with a call to action.
Use high quality photos in your Instagram posts, with a consistent visual aesthetic that suits your brand personality.
Find the best Ecommerce software you find. Click here for info.
Strike a balance between posting regularly to keep users interested, but not too often, to avoid users feeling like they’re being spammed.
Engage with your followers in the comments. Answer their questions and thank them for their feedback.
Run contests and special offers exclusive to your Instagram followers.
Share a combination of original content (OC) and user-generated content (UGC) in your Instagram feed. Customers trust reviews from other customers, and want to see what their favourite online influencers are buying. If a follower posts a positive review with a good photo, be sure to repost it and thank them.
Use Instagram Stories to share new product launches, “behind the scenes” footage, Q&A sessions and surveys.
Use Stories Ads as well, to feature product advertisements that will appear to your followers in-between their friends’ Stories.
Create shoppable posts, by tagging products in your photos so that customers can click on them and navigate straight to the relevant product page where they can make a purchase. (This feature is currently rolling out to approved businesses in the USA.)

If you’re not quite convinced that Instagram is right for your e-commerce business, the numbers speak for themselves:

More than one eighth of the world’s population has an Instagram account.
An amazing 1. 1 billion people use Instagram every month.
22% of all Instagram users check the site at least once a day, and 38% check it multiple times a day.
25% of smartphone owners use Instagram.
Instagram users “like” a total of 4.2 billion posts every day.
500 million people use Instagram Stories every day.
There are 25 million business profiles on Instagram.
80% of users follow at least one business.
More than 200 million users visit at least one business profile on Instagram every day.
60% of users make use of Instagram to discover new products, and 75% of them take action like visiting a website after viewing a post.

7. Launch a Facebook Store

Facebook is another powerful social media platform that can serve as a complement to your e-commerce store. You can integrate your Facebook store directly with your Shopify store, which makes the process easy – no need to keep a separate inventory.

Paige Gerber, Head of Marketing at Vantage, says:

“The average return on investment from Facebook Ads in e-commerce is 152%, and it’s the largest social media referrer for e-commerce orders. Not advertising on this channel is a major missed opportunity for online brands.”

Benefits of a Facebook store:

Increased exposure to potential customers. As of the first quarter of 2019, Facebook had 2.38 billion monthly active users. A Facebook store gives you so many opportunities to expand your reach.

Original article found @

Elodie Berland
Lilo Website Design
+44 207 631 3366
email us here
Visit us on social media:

Source: EIN Presswire

Sagenext Earns Accounting Today's 2019 Top 100 VAR Recognition

Quickbooks hosting provider

Quickbooks hosting provider

Getting featured on such a coveted list speaks volumes about Sagenext’s customer-centric approach and high-quality services.

AUGUSTA, GEORGIA, UNITED STATES, July 16, 2019 / — Sagenext Infotech, an Augusta-based accounting and tax software hosting provider, is proud to announce that they have been ranked on Accounting Today’s Top 100 Value-Added Resellers in 2019 as one of the leading VARs by revenue in the accounting-related software domain. 2019 marks Sagenext’s first appearance on this highly coveted list, on which the company gets top recognition for offering high-value capabilities to the Sage and QuickBooks hosting users.

The Top VAR 100 List by Accounting Today is an annual premier ranking featuring the leading organizations in the North American market that specializes in sale and implementation of accounting software. The rankings of the companies are based on various factors such as annual revenue, number of employees, and year-over-year (YOY) growth. Along with this, the top-rated accounting publication carries out a survey every year to gain detailed insights of the market approach of the leading companies, the direction their clients are heading in, and the technologies that are shaping their future. This year, Accounting Today has published a comprehensive story, which covers the big technology challenges that the modern organizations are witnessing, the opportunities available in the today’s market, and a focus on data security.

The CEO of Sagenext Infotech, Mr. Ehtesham Haque, on being featured on Accounting Today's 2019 Top 100 VAR list, said, “It came as a pleasant surprise, and we, at Sagenext, are all elated, excited, and thrilled to hear this great news. As a company, our first and foremost priority is to ensure customer delight, and for that, we never shy away from upgrading our cloud hosting platform and implementing innovative technology resources to bring new values to our valued customers”. He further added that the company is all geared up for the upcoming tax season and will put in all kinds of efforts to ensure that the clients have a smooth filing experience.

Mr. Jack Jasteen, the Chief Technical Officer, said, “It’s an honor for us to be recognized by such a prestigious accounting publication for our efforts. Ever since our inception, we have been putting in sincere efforts for improving our clients’ processes, and we are more than delighted to see that our hard work is being paid-off. This has given a big boost to our confidence, and we assure that we will be offering the right mix of technology resources and support to help our clients grow and succeed. The cloud is the future of the accounting sector and Sagenext is proud to be at the forefront of this movement.”


To check the list of Accounting Today’s Top 100 Value-Added Resellers, visit:
About Sagenext Infotech, LLC:
Founded in 2008, Sagenext is an industry leader in shared and managed hosting services for QuickBooks hosting and some other popular tax and accounting applications. The Augusta-based IT hosting provider is widely recognized for its high-performance, reliable, and cost-effective QuickBooks hosting services with high uptime and data security. Backed by a highly-skilled technical team, Sagenext manages its core data centers located in the cities of New York and Dallas offering a diverse range of cloud-powered services for QuickBooks, Sage Products, Drake Tax Software, ProSeries, and TaxWise.


For more information about Sagenext hosting and their hosting services, log on to or drop an email at

Ned Adams
Sagenext Infotech LLC
+1 855-922-7243
email us here
Visit us on social media:

Sagenext – QuickBooks Hosting Provider

Source: EIN Presswire

Pragmatic releases RP1.VC, a new comprehensive suite of cloud conferencing products

Pragmatic Logo

TORONTO, ON, CANADA, July 16, 2019 / — Today Pragmatic Conferencing announced the launch of RP1.VC, its cloud-based suite of video conferencing and streaming products. The fully cloud based suite requires absolutely no software and features Pragmatic’s flagship video platform RP1Cloud, as well as live-streaming service RP1TV and new addition RP1Rooms.

Pragmatic has been developing cloud video solutions since 2015 when it launched RP1Cloud with partner Polycom (now known as Poly). This latest release comes as more cloud conferencing service providers move toward a unified communications suite model.

Pragmatic’s enhanced product suite is available immediately. Learn more on the new product website found at

Increase room system usability and security with RP1Rooms

The brand new RP1Rooms product allows customers to register their standards-based video endpoints to a service that provides simpler dialing capabilities and enhanced connection reliability, without any additional hardware, and absolutely no software. “RP1Rooms is the most secure and reliable way to guarantee that your calls work every time. It greatly simplifies the meeting process with a number of intuitive join options,” says James Baskin, CEO of Pragmatic. “Any room system registered to the service can be reached from the customer portal directory or dialed directly for simple room to room calling.”

Additional features unlocked by RP1Rooms registration include receiving 100% secure inbound calls, customizable video addresses for endpoints, dial-out pre-sets, and fool-proof content sharing. The entire experience can be controlled from the room system itself, or via the RP1.VC customer portal.

The portal provides a simple means of recording and managing a meeting in-progress. Access to the portal is included with the RP1Rooms license, and also includes access to meeting controls for RP1Cloud and RP1TV.

Use legacy equipment to live-stream meetings, townhalls

The recently released RP1TV provides customers the ability to stream TV production-quality live meetings to a webpage of their choosing via embed code. Customers use the service for interactive townhalls, shareholder meetings, and in some jurisdictions, important public-facing court proceedings.

“We’re excited to provide a simple way for customers to stream to the people they want to reach. This is a cost-effective alternative to the high production costs previously associated with streaming live events,” says Michael Robertson, SVP Sales and Global Channels. “Gone are the days where you had to rent a camera and crew to film and manage the broadcast. This brings everything in-house in a simple and inexpensive way, while maintaining high-quality audio and video.”

Live-streamed meetings can also be recorded and accessed through the RP1.VC portal.

Available immediately for the Partner Community

Pragmatic has a channel-first distribution model for all cloud video services, including the newly launched RP1Rooms. “It’s important that we keep innovating for our partners,” says Robertson. “The cloud video and unified conferencing spaces are evolving rapidly, and we want to make sure we remain ahead of the curve. Our partners can be confident when positioning the RP1.VC products versus any other major player, especially when it comes to quality, simplicity and security.”

Pragmatic has a number of exciting new product releases throughout the summer, including products to enable tighter integration with Microsoft workflows, and a WebRTC browser meeting experience for RP1Cloud users.

Partners or interested parties are encouraged to contact Michael Robertson for details. He can be reached at 416.716.9500 or

About Pragmatic

Pragmatic was founded in 2007 to bring new collaboration solutions to the global business market. Over the last 12 years, we've built a diverse customer base comprised of thousands of businesses representing all sizes and vertical markets. Operating as a facilities-based conferencing services provider, we pride ourselves on innovation and a commitment to customer satisfaction unparalleled in the collaboration space.

Pragmatic developed the RP1.VC suite in partnership with Polycom, and these are the only Global Polycom-Powered Video as a Service (VaaS) solutions available in the market today. Focused on world class video quality, the RP1.VC suite provides customers everything they need to virtualize their conferencing infrastructure and host video meetings for participants joining from any device. Visit or connect with us on Twitter.

Ryan Murphy
Pragmatic Conferencing
+1 877-891-2354
email us here
Visit us on social media:

Source: EIN Presswire