How open source ad blockers could save you 2 hours a week

The results of open source ad blockers show they are effective at removing ads.

Some of the results of a new study on open source ad blockers. Some ad blockers block the add and leave white space, but uBlock Origin cuts all ads and makes more content viewable on the screen.

A new study shows open source ad blockers would save the average Internet user more than 100 hours a year while also saving energy and pollution.

Although free and open source ad blockers save energy and are good for the environment, people use them primarily to block annoying ads and save themselves time.”

— Professor Joshua Pearce

HOUGHTON, MI, US, March 31, 2020 /EINPresswire.com/ — A new study meant to investigate energy conservation of free and open source ad blockers has unexpectedly shown that Internet ads are wasting shocking amounts of your time.

More importantly, the results show how you can get that time back. The study estimates that the average Internet user would save over 100 hours a year by using uBlock Origin, a free and open source ad blocker. “uBlock Origin was the most effective ad blocker tested, but all ad blockers save time, energy and money”, explained Joshua Pearce, a Professor of Engineering at Michigan Technological University.

The results show that page load time dropped 11% with AdBlock+, 22% with Privacy Badger, and 28% with uBlock Origin. These are not significant on a single page, but Internet users spend more than half of their time online rapidly clicking through websites spending less than 15 seconds on a given page. “With all these clicks, the additional time to load ads really starts to add up,” says Pearce.

The article “Energy Conservation with Open Source Ad Blockers” published in the journal Technologies was originally conceived to address rising energy consumption. Internet-related electricity consumption is rising rapidly as global Internet users spend more than 6.5 hours per day online. Americans, for example, have more than doubled the time they spend online since 2000 to almost 24 hours a week. Open source ad blockers have the potential to reduce the time and thus electricity spent by eliminating ads during Internet browsing and video streaming.

In the study, three open source ad blockers were tested against a no-ad blocker control. Page load times were recorded for browsing a representative selection of the globally most-accessed websites including web searching (like Google, Yahoo and Bing), information (like weather.com) and news sites (like CNN, Fox and the New York Times). In addition, the study analyzed the time spent watching ads on videos for both trending and non-trending content. This part of the study was more challenging because of the lack of data on what ratio of YouTube watching time is spent on trending and non-trending content. The time wasted viewing ads per video ranged from 0.06% up to staggering 21%. Thus, total hours lost to loading ads was only recorded for browsing.

“Overall, the results showed that the energy wasted loading ads is not trivial,” summarized Pearce. As a lot of the electricity used for running computers continues to come from coal, which causes air pollution and premature death, the study analyzed the potential for ad blockers to save American lives. The results were shocking: the energy conserved if everyone in the United States used the open source ad blocker would save over 36 Americans lives per year.

Electricity costs money, so cutting ads could also save consumers money. Pearce said, “In the United States, if all Internet users enabled Privacy Badger on their computers, Americans would save more than $91 million annually.” Globally, the results of the investigation were even more striking. uBlock Origin could save global consumers more than $1.8 billion/year.

Pearce points out, “This study was done before everyone was forced to stay home because of the COVID-19 pandemic, so all the values can be viewed as conservative under estimates.” Overall, the study found open source ad blockers are a potentially effective technology for energy conservation.

“Although free and open source ad blockers save energy and are good for the environment, people use them primarily to block annoying ads and save themselves time,” concludes Pearce.

Joshua Pearce
Michigan Tech Open Sustainability Technology Lab
+1 906-487-1466
email us here
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Source: EIN Presswire

SEEBURGER Recognized in the 2020 CRN® Partner Program Guide

The IT Channel's Top Partner Programs are Highlighted

SCOTTSDALE, ARIZONA, UNITED STATES, March 31, 2020 /EINPresswire.com/ — SEEBURGER, global leader in accelerating business processes with business integration solutions, is being recognized by CRN®, a brand of The Channel Company, in its 2020 Partner Program Guide. This annual guide is the definitive listing of the most rewarding partner programs from technology companies that provide products and services through the IT channel.

The Channel Company’s research team analyzed each vendor’s partner program to compile this guide. Each was scored based on several factors, including investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support, and communication. Based on that assessment, the partner program with SEEBURGER stands among the top technology suppliers in the IT channel, providing excellent value and support for solution providers.

The SEEBURGER Partner Program enables channel partners such as value-added resellers, system integrators and independent software vendors, in addition to infrastructure, service, and OEM partners, to collaborate with SEEBURGER and provide SEEBURGER solutions to their customers. With several elements designed to enhance participation, including simplified onboarding, marketing support and education through the SEEBURGER Academy, the Program also provides partners with direct access to company subject matter experts to help partners throughout the sales and project implementation process, on-premise, in hybrid setups or in the cloud/as an iPaaS.

“With the speed and complexity of technology today, solution providers need partners that can keep pace and support their growing business.” said Bob Skelley, CEO of The Channel Company. “CRN’s Partner Program Guide features insight into the strengths and benefits of each company’s program to identify those that truly support and drive positive change within the IT channel.”

“We are thrilled to be included in this years’ Guide. We work hard to help our partners succeed with SEEBURGER solutions, and will continue to adjust our program to make it as easy and beneficial as possible for them and their customers as their companies grow,” said Michael Kleeberg, Co-CEO, SEEBURGER. “We look forward to growing our program in the coming months and years as we continue to focus on our partners.”

The 2020 Partner Program Guide will be featured in the April issue of CRN® and online at www.CRN.com/ppg.

About SEEBURGER
At SEEBURGER, we accelerate business for our customers and partners. Our unified, agile, scalable integration platform, the SEEBURGER Business Integration Suite (BIS), networks systems and applications so that the right data, in the right format, gets to the right place at the right time, securely – within and between companies. BIS includes B2B, EDI, MFT, EAI and API integration functionality available on any cloud, as hybrid or on-premise deployments. Today, as companies across the globe depend on unobstructed data flows, SEEBURGER delivers, for more than 10,000 customers in diverse industries and more than 50 countries.

© Copyright 2020 SEEBURGER AG. All rights reserved.

About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

Follow The Channel Company: Twitter, LinkedIn, and Facebook

Copyright ©2020. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.

The Channel Company Contact:
Jennifer Hogan
The Channel Company
jhogan@thechannelcompany.com

Ulf Persson
SEEBURGER
+1 480-414-3030
email us here


Source: EIN Presswire

Alen Lal, Lead Business Communications Specialist, Wins Best of LA Award- “Best Business Communications Company – 2020”

Answer Communications Inc.

Best of LA Award

"We're honored to include Alen Lal and his company, Answer Communications Inc., into our BoLAA family.” ~Aurora DeRose

LOS ANGELES, CA, UNITED STATES, March 31, 2020 /EINPresswire.com/ — Alen Lal, lead business communications specialist, and his company, Answer Communications Inc., wins Best of Los Angeles Award- “Best Business Communications Company – 2020”, according to Aurora DeRose, award coordinator for the Best of Los Angeles Award community.

The “Best of Los Angeles Award” community was formed five years ago and consists of over 6,400 professional members living and working in Southern California. It celebrates the best people, places and things in Los Angeles with a slogan “No Ads. No B.S. Only the Best.”

“The mission of the community is to celebrate the best of Los Angeles and allow its community members to connect with other members who share the highest standards of quality and integrity,” expresses DeRose. "We're honored to include Alen Lal and Answer Communications Inc. into our BoLAA family.”

Answer Communications Inc. is your total service and solution provider for all of your business communications needs. They have the most qualified and helpful support people in the industry. Their service covers everything from helping you design the right phone system for your business to coordinating services with your long-distance provider.

Answer Communications Inc. since 1992 prides itself on being a value-price provider of high-quality computer systems and services, partnering with their customers to achieve that goal. Answer Communications has spent almost a decade designing ways to lower the cost of high-quality service. “We will provide our customers with the best value for their communications systems dollar, using only quality products, relying on our experience and commitment to excellence to achieve this goal,” states Answer Communications Inc.

Services they provide include phone systems and surveillance. They have the most qualified and helpful support people in the industry. “Our service covers everything from helping you design the right phone system for your business to coordinating services with your long-distance provider,” states Answer Communications Inc. Surveillance installation includes complete surveillance DVR and NVR systems, in addition to access and remote playback through the HikConnect app and client software, designed to suit peoples needs.

Answer Communications Inc:

http://www.answer-comm.com/

Tel: +1 310 204 0801
Toll Free: +1 800 340 0056

Aurora DeRose
Michael Levine Media
+1 951-870-0099
email us here


Source: EIN Presswire

Navotar Launches New Daily Planner

Daily Planner

Car Rental Software - Navotar

Navotar Logo

A leading Auto Rental software company Navotar has come up with a Daily Planner that makes managing your fleet much easier and efficient.

ORLANDO , FLORIDA, UNITED STATES, March 31, 2020 /EINPresswire.com/ — Navotar has done it yet again, this time around they have come up with a useful tool for any car rental business. As introducing new features and continuous improvement is one of the top priority areas Navotar focuses in, this time of the year Navotar has launched its updated and powerful Daily Planner.

Daily Planner is similar to a calendar with the vehicles and slots corresponding to the dates where the empty slots can be used for bookings while the used slots are marked in different colors to denote the status of the fleet like vehicles on reservation, rent, quotation, agreement etc. The main goal of this calendar based system is to allow the users to make bookings in a very convenient way understanding their entire fleet status with a single view which would ultimately lead to a proper work flow preventing duplicate bookings and other common confusions that could take place.

Any car rental company using a software today can have this feature, our concept is not to have this for the sake of it but having this feature in an easy and a convenient way. The new daily planner is an improved and better version of the previous versions with a super cool user interface and user experience with many features including drag and drop which would ultimately satisfy the end user in whole.

If you haven't tried using the daily planner, now it's the right time to start using. It is a product of one of the award winning auto rental software producers. If you are a car rental company looking for a car rental software, Navotar is the market leader and the best choice to go with due to its many unique and useful features and quality, which has made them stand out from the rest.

You can visit Navotar.com and try the new Daily Planner along with the car rental software for FREE.

Farhan Fawzer
Navotar Inc
+1 8886286827
email us here
Visit us on social media:
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LinkedIn


Source: EIN Presswire

Pet Companion Robots Market Outlook 2017-2030 – by Goldstein Market Intelligence

pet Companion robots accounted for more than 20% share in smart pet devices

NEW YORK, NY, UNITED STATES OF AMERICA, March 31, 2020 /EINPresswire.com/ — Pet Companion Robots Market Outlook 2017-2030 – by Goldstein Market Intelligence

According to the Goldstein Market Intelligence forecast the market of pet Companion robots accounted for more than 20% share in smart pet devices which is expected to dominate the market over the forecast period owing to its versatility and wide applications.
The global pet companion robots market registered an impressive growth in 2017 with all the four regions Americas, Asia-Pacific, Europe, Middle East and Africa demonstrating positive growth. North America stood as the largest pet companion robots market in 2017. Today robots, and especially the social kind such as pet companion, have traded in the movie studios for our daily lives.

Report is available at:- https://bit.ly/3awMX2d
Market dynamic / Drivers & Restraints to Market Growth
Local Pet Companion Robots manufacturers are becoming more inclined towards traveling to trade fairs abroad looking for growth opportunities. Pet Companion Robots being the holistic solution for health improvement, rising Aloe Vera trade with less regulatory norms, marketing campaigns.
However, Pet Companion Robots life cycle assessment is necessary in order to comply with the norms and regulations. Thus, the assessment involves use of time and money and disrupting the manufacturing processes and eventually the supply of materials.

Request for Sample Report at:- https://bit.ly/2Uwsjd2

Covered in this Pet Companion Robots Market Report are
“Pet Companion Robots Market Outlook 2030” by Goldstein Research contains detailed overview of Pet Companion Robots Market in terms of market segmentation by analysis basis, therapy type and geography. The Report highlights the competitive outlook of major global players that includes the business strategies, product portfolio, revenue distribution, financial analysis, R&D activities, and investments. The in-depth analysis of Pet Companion Robots Market report will help the clients to assess their business strategies as per the competitive environment in the market space.

Major players covered in this Pet Companion Robots Market report are:
• Sego Robotics

• Anthouse Technology Ltd.

• Pawly

• SmartPAw

• Sybo Tech

• Pawbo

Further, Pet Companion Robots Market Report encompasses the major trends & opportunities, market dynamics and other growth factors of the market. Pet Companion Robots Market outlook also comprises of key challenges, risk analysis, BPS analysis, SWOT Analysis and Market Attractiveness. The report also highlights the expert analysis to provide a complete overview of the market including the PESTLE analysis of each region and country.
About Goldstein Research
Based in the US, Goldstein Research currently has a strong presence in the American and Asian countries. In the next five years, we strive to expand our reach to 50+ nations spanning across Europe, Asia and parts of the Middle East and Africa. We strive to realize a strong brand presence globally through our quality research and forecasting solutions.
Our mission is simple: to develop insightful business solutions, help our clients make powerful future decisions to keep them well ahead of the game which is the market, and leave a mark across businesses and communities through our well-defined ideas and clear-cut forecasts. Our market research reports provide in-depth analysis of global and regional variations along with competitors’ overview.
Our analysts working on chemicals construction to help various tech-giants, tech start-ups and entry players to assess the current and upcoming business scenario. We believe in the vigorous examination of the current market scenario and build around creative ideas and approaches that are most suitable to our clients’ needs and business agenda.

Contact for more Info:

Dennis Abraham
(Global Sales Head)

UK:
+44 7520 644482
dennis.abraham@goldsteinresearch.com
www.goldsteinresearch.com

Steve Blades
Goldstein Research
+1 646-568-7747
email us here
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Source: EIN Presswire

ExAM4Inspections providing standardized Infectious Disease Control software to hospitals

ExAM4Inspections.com Logo

ExAM4Inspections.com

MBA Logo

MBA Logo

MB&A providing its ExAM4Inspections.com solution supporting infectious disease control and healthcare associated infection solutions to the healthcare market.

Our IDC and HAI accelerators will enable our customers to get programs started faster than ever before which is especially important right now as we work to stop the spread of COVID-19.”

— Bradley Hilker, Strategic Account Executive

ARLINGTON, VIRGINIA, UNITED STATES, March 31, 2020 /EINPresswire.com/ — Millsapps, Ballinger & Associates, LLC (MB&A) announced that they are delivering standardized rollout and delivery of the companies ExAM4Inspections.com Salesforce AppExchange product (ExAM) in support of Infectious Disease Control (IDC) and Healthcare Associated Infections (HAI). The approach has been used at more than a dozen hospitals to date and promises a standardized and rapid on boarding that helps hospitals respond to the need to control infectious diseases.

The standardization of key programs ExAM supports such as Hand Hygiene (HH), Sterile Processing, Operating Room Inspections and Patient Care Area Quality Assurance Inspections form a critical component of a hospital’s front line in the fight against infection. With the rise of COVID-19 (Coronavirus), programs like these help hospitals understand and employ best practices with regard to ensuring basic patient and caregiver safety.

Even before the onset of COVID-19, healthcare leadership has been pushing tirelessly for funding to support Infection Prevention and Control (IPC) programs to assure their facilities are taking the necessary steps to combat the spread of viruses and other infectious diseases. As an example one of our customers at Martinsburg VA Medical Center estimates in an internal cost benefit analysis the implementation of ExAM4Inspections would enable them to “reallocate 536 hours of IPC time currently spent performing administrative tasks to more specialized Infection Prevention and Control duties. Although the value of IPC time can be challenging to precisely quantify, reallocation towards additional prevention, training and education is worthwhile considering a single S. aureus bloodstream infection recently cost facilities more than $100,000.” This was of course written prior to the COVID-19 pandemic, but it hints at the scale of the cost reduction in human lives and dollars that could be achieved by leveraging the Salesforce AppExchange product ‘ExAM4Inspections’ to confirm proper standards are met, and to enable leadership to make necessary decisions and adjustments in real time.

MB&A has been awarded the CIO Applications Top 25 Salesforce Solution Providers of 2019. MB&A was recognized for their groundbreaking Salesforce AppExchange product ExAM (ExAM4Inspections.com) which is currently being used to enable adherence to standards at hospitals nationwide.

Learn More at ExAM4Inspections.com

Bradley Hilker
MB&A
+1 703-973-5404
email us here


Source: EIN Presswire

Amphenol Custom Cable Introduces RF Cable Assemblies Into Digi-Key Electronics

Limited selection of standard fixed length RF cable assemblies now available to customers through Digi-Key’s online distribution channel.

Amphenol (NYSE:APH)

DANBURY, CT, UNITED STATES, March 31, 2020 /EINPresswire.com/ — Amphenol Custom Cable (ACC) is proud to announce the introduction of a select variety of standard length cable assemblies into Digi-Key Electronics. These cable configurations feature high quality Amphenol RF connectors and offer customers an assortment of options that are ideal for applications such as IoT, medical, drone and RFID technology.

RF connector configurations that are included in this initial offering include BNC straight and right angle plugs, straight and bulkhead jacks. In addition, SMA straight and right angle plugs, straight and bulkhead jacks. Reverse polarity options are also available. These configurations are designed for RG-58, RG-174, RG-216, RG-142 and LMR-240. All cable assemblies currently offered operate at 50 ohm.

Custom RF cable assemblies are available through QuickBuild RF™, a partnership between ACC and Amphenol RF. This easy to use online interface allows engineers to design custom assemblies, selecting from a broad portfolio of connector and cable options. These cable assemblies are manufactured, tested and shipped worldwide within 48 hours.

About Amphenol Custom Cable
Custom Cable, LLC was acquired in June 2016 by Amphenol, a world leading provider of interconnect solutions for the information, communications and commercial electronics markets. Amphenol Custom Cable (AAC) is a leading manufacturer of fiber optic, copper and radio frequency (RF) cable assemblies used in the development of next-generation technologies. As a supply chain partner, ACC has innovative tools that bring procurement, standards, engineering, and deployment teams together while reducing response time, lead times, and increasing customer satisfaction. The company is headquartered in our 37,600-square-foot, TL9000-certified facility in Tampa, Fla. Markets for our products include: telecommunication, medical devices, Mil-Aero, industrial, autonomous vehicles and IoT.

About Amphenol RF
Amphenol RF is a leading manufacturer of coaxial connectors for use in radio frequency, microwave, and data transmission system applications. Headquartered in Danbury, Connecticut, USA, Amphenol RF has global sales, marketing and manufacturing locations in North America, Asia and Europe. Standard products include RF connectors, coaxial adapters and RF cable assemblies. Custom engineered products include: multi-port ganged interconnect, blind mate and hybrid mixed-signal solutions.

Lindsay Sperling – Marketing Communications Manager
Amphenol RF
+1 203-796-2034
email us here
Visit us on social media:
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Source: EIN Presswire

From Chill to Kill – Pheronym treated Nematodes Aggressively Disperse in Lower Temperatures

Pheromones’ role in EPN foraging to find host

Third Peer-Reviewed Study Shows Company’s Bio-remediation Technology Works in Cooler Weather, Expanding the Range for Deploying Nematode-based biocontrol

In essence, Pheronym’s Nemastim takes the Nematodes from chill, to kill.”

— Dr. Fatma Kaplan, CEO of Pheronym

DAVIS, CA, UNITED STATES, March 31, 2020 /EINPresswire.com/ — Pheronym, an ag-biotech pest control company, announced today the results of their third peer-reviewed study demonstrating the efficacy of their patented Nematism ™ pheromone extract for bio-remediation of agricultural pests. In a study to be published in Scientific Reports by Springer Nature, Dr. David Shapiro-
Ilan with the USDA-ARS, Dr. Ed Lewis, with the University of Idaho, and Dr. Fatma Kaplan, with Pheronym reported that nematodes treated with Pheronym’s pheromones still aggressively dispersed in temperatures as low as 15 degrees Celsius, which was superior to untreated nematodes. Most entomopathogenic (insect-killing) nematode species require 20 degrees or above for optimum activity.

The research, led by Dr. Kaplan with Pheronym, Inc., studied pheromones’ role in the stimulation of dispersal at temperatures from 15 to 30 degrees Celsius and how this is affected by nematodes’ foraging strategy.

“Nematodes typically reduce their dispersal or remain motionless in cooler temperatures. Expanding the temperature range downward for deploying beneficial nematodes means farmers can enhance the use of environmentally-friendly pest management solutions and thereby reduce harmful chemical inputs,” said Dr. Fatma Kaplan, CEO of Pheronym. “In essence, Pheronym’s Nemastim takes the Nematodes from chill, to kill.”

“Expanding the temperature range for the deployment of beneficial nematodes is a huge win for sustainable agriculture,” said Dr. David Shapiro, USDA-ARS. “It’s just one more reason for more aggressive commercial deployment of effective solutions like nematode pheromones.”

The new study can be found here www.nature.com/articles.
Pheronnym’s previous two peer-reviewed studies on efficacy and infectivity can be found here, Pheromone extracts act as boosters for entomopathogenic nematodes efficacy and here, Conspecific pheromone extracts enhance entomopathogenic infectivity.

About Pheronym:
Award-winning Pheronym is an ag-biotech pest management company that enables sustainable farming through its novel platform of nematode pheromones. Based in Merritt Island, Florida and Davis, California, the company uses a new pheromone to control plant-parasitic nematodes (microscopic roundworms) in an eco-friendly way and enhances beneficial nematodes’ efficacy to eliminate pest insects. Learn more at http://www.pheronym.com.

Karl Cameron Schiller
Pheronym, Inc.
+1 352-283-6967
email us here


Source: EIN Presswire

Coming Together to Support Businesses and Employees

Free Resource Kit for Businesses & Non-Profits from vitalink

Free Resource Kit for Businesses & Non-Profits from vitalink

North Carolina agency offers toolkit to help during these challenging times

RALEIGH, NORTH CAROLINA, USA, March 31, 2020 /EINPresswire.com/ — vitalink, a purpose-driven marketing and branding firm, is providing a free downloadable toolkit with support tools to help businesses, non-profits, and employees through the current health crisis and these challenging times. Tools can be found at www.vitalinkweb.com/free-biz-kit and include:
• Business resources
• Tech and cybersecurity tips
• Tips for working remotely
• Press-ready artwork to customize with your logo
• Communication tips and materials
• Things to do at home to keep everyone engaged and learning
• Links to health news and updates

In addition, vitalink is offering a free webinar titled, Proactive Communications for a New Era. The virtual session will take place on April 16 at 12:45 p.m. Eastern time and will allow attendees to learn and ask questions about how to best position their marketing and branding as we begin to work to recover from the challenges we’ve been handed. The first 10 people to register for the webinar (at https://www.vitalinkweb.com/free-biz-kit) will receive a 20-minute strategy session with vitalink president, Jeanne Frazer. While the strategy session is free, vitalink encourages participants to make a donation to the charity of their choice.

“As a small business owner, I see and feel the economic and social ripples this virus is having across North Carolina, the United States, and the world,” says Jeanne Frazer, president of vitalink. “Many companies are struggling to retain employees. Those that can have employees work remotely are struggling to manage a remote workforce and learn new technologies. Employees are re-ordering their lives to deal with getting their work done while the kids are home. We have pulled together tools, best practices and other resources to help business owners and their employees. Being purpose-driven is at the core of who we are, and we own our purpose-driven focus by giving back to our communities. This tool kit is one way we can help everyone deal with the immediate challenges and those we will all face as we rebuild our businesses.”

About vitalink
vitalink (www.vitalinkweb.com) is a purpose-driven branding and marketing firm. vitalink partners with clients to build purposeful, prosperous brands that speak to their communities.

We are a small, woman-owned business founded in 1996. vitalink has a strong commitment to education and has presented numerous learning sessions for businesses and non-profits. vitalink is a founding partner of HBCUgrow (www.hbcugrow.com). Empowering purpose fuels results.

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Kathy Horn
vitalink
+1 704-773-0283
email us here
Visit us on social media:
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Source: EIN Presswire

Measure Protocol offers free access to its mobile-only community for the market research industry

Highly engaged community of young adults in United States, United Kingdom and Canada can provide key perspective in a time of change and uncertainty

The best way we can offer support in this time of need…is access to our community of thousands of highly engaged respondents that can help keep us all informed and educated.”

— Owen Hanks, CEO, Measure Protocol

LONDON, UNITED KINGDOM, March 31, 2020 /EINPresswire.com/ — Measure Protocol, the industry's first blockchain-powered marketplace for person-based data, is offering the market research industry free access to its community of young people. This mobile-only community is proven to be highly responsive and engaged, allowing researchers to gain access to insights from a harder-to-reach population. In a swiftly changing global ecosystem, efficiently tracking consumer sentiment and behaviors is vital for solid decision making.

Owen Hanks, CEO of Measure Protocol, said, "Our team thought a lot about the best way we can offer support in this time of need. As a small company we only have limited resources, but the one thing that we can offer, is access to our community of thousands of highly engaged respondents that can help keep us all informed and educated amidst all changes that are happening."

For the next three months, Measure will partner with market research businesses and brands to provide access to its consumer research panel. The growing panel, which is primarily made up of young adults ages 18-34 in the U.S., U.K. and Canada, consists of over 25,000 users who have downloaded the MSR app to share data and earn rewards. Primary research has shown the community to have extraordinarily high engagement and fast response times, due in part to the immediacy of the mobile environment and a positive end-to-end app experience.

To participate, partners will only be asked to help cover the incentive for respondents in order to reward them for their time. A large part of Measure's vision for the future of market research includes fair compensation and a positive experience, resulting in higher quality data. During the company's recent pilot with market research industry leaders, which included a fair compensation model, 85% of users were satisfied with the offers received. This clearly illustrates the benefits of rewarding respondents fairly for their time and commitment.

Hanks continued, "It's our intention to facilitate as many requests as possible during this time and to that end we are hoping to connect with brands and agencies that want to understand broad metrics of young adults. We ask only that any potential requests are mobile-friendly. Getting a peek into what their younger demographic of customers, consumers, employees and citizens think and feel is invaluable during a situation like this one."

Those who want to know more should email helpinghand@measureprotocol.com.

About Measure Protocol
Measure was founded in 2018 by a group of media, ad tech, and market research technology veterans. Created to help consumers take ownership of their data and address data quality issues for buyers, Measure is an open blockchain-based protocol that facilitates a marketplace for person-based data where individuals take control of their data and monetize it directly with researchers, advertisers and brands. Consumers contribute data by completing surveys and other data-generating tasks or by providing access to existing data sources such as health and location from within the company’s MSR App for iOS. Founded on principles of data sovereignty, privacy, transparency and fair compensation, Measure provides an ecosystem that addresses challenges faced by the market research, advertising and AI industries. Measure Protocol won the 2019 ASC / MRS Award for Best Technology Innovation. www.measureprotocol.com @measureprotocol

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Marie Melsheimer
Campbell Consulting
5413893337
email us here


Source: EIN Presswire