Laurie Zalac recognized for leadership in transportation technology sales

Laurie Zalac, a Descartes Systems sales director based in Greater Cleveland, is being recognized for more than 24 years in logistics and transportation technology sales. Her work centers on enterprise visibility solutions, long-term customer partnerships and community service in Northeast Ohio.

Why it matters: - Laurie Zalac’s career shows how enterprise transportation technology sales now depends on long-term customer relationships, not just transactions. - Her work supports real-time visibility and transportation management tools used by enterprise brokers, 3PLs and 4PLs across North America. - Her recognition also highlights women leaders shaping logistics technology and supply chain modernization.

What happened: - Influential Women featured Laurie Zalac, CTB, for her leadership in transportation technology sales. - Zalac serves as Director of Sales at Descartes Systems, USA. - She is based in Greater Cleveland. - Her career spans more than 24 years in transportation logistics and technology sales. - The past decade of her work has focused on helping organizations design and implement scalable visibility technology stacks.

The details: - Zalac leads sales efforts tied to real-time visibility solutions for enterprise brokers, 3PLs and 4PLs. - Her experience includes strategic negotiations, client consulting and large-scale project execution in logistics and freight technology. - Previous roles at FedEx Truckload Brokerage and Freight All Kinds helped build her background in account management, carrier relations and solution-based selling. - Her approach centers on listening, trust-building and long-term value creation. - At Descartes, she supports change management programs for large organizations adopting transportation management and visibility solutions. - She has built customer partnerships that often last seven to 10 years. - She uses customer feedback to help refine solutions and improve products and services. - Zalac is active in community service initiatives across Northeast Ohio that support underprivileged and homeless populations. - She credits strong mentors and a commitment to staying coachable for her career growth. - She says she regularly studies positive and negative leadership traits in others to improve her own approach. - Her guiding questions during challenge or stagnation are why, how and what comes next.

Between the lines: - Zalac’s profile reflects a broader shift in logistics technology sales toward consultative selling and implementation support. - The emphasis on seven- to 10-year relationships suggests enterprise customers value continuity and adoption help as much as software features. - Her community work reinforces the leadership narrative around empathy, accountability and service.

What's next: - Zalac plans to keep expanding her influence across logistics and technology. - She remains focused on empowering teams, strengthening customer relationships and advancing supply chain visibility innovation. - Her stated priorities include kindness, organization, personalization, problem-solving and lifelong learning.

The bottom line: - The recognition spotlights a sales leader whose career is built on trust, operational execution and long-term value in supply chain technology. - More information is available in Laurie Zalac's Influential Women profile.