The Action Group expands coaching for contractors to build owner-independent businesses

The Action Group is broadening its coaching for home service contractors, with new training focused on leadership, accountability and repeatable systems that reduce dependence on the owner. The effort targets a common growth problem in the trades: businesses that stall because everything still runs through one person.

Why it matters: - Home service contractors often grow by relying on the owner to sell, train, manage and solve problems. - The Action Group's expanded coaching is aimed at helping contractors build companies that can scale without the owner as the bottleneck. - The approach matters for firms adding technicians, managers, departments or new locations, where weak leadership can slow growth.

What happened: - The Action Group said August 17, 2026, that it is expanding coaching and training for home service contractors. - The expanded program puts more emphasis on leadership, accountability, communication, sales and systems. - Founder Ben Jordan said many contractors do not have a work ethic problem; they have a scaling problem because they keep carrying too much themselves. - Jordan framed the goal as moving from owner-led operations to leadership-led businesses.

The details: - The Action Group works with contractors to build managers who can lead, technicians who understand the standard and employees who know what is expected. - The training focuses on developing leaders early, before a company needs them in a crisis. - The program pushes contractors to identify potential leaders, give them responsibility, coach them and show them what success looks like. - The Action Group also helps companies turn knowledge that lives in one person's head into simple processes that can be taught, practiced and repeated. - Those systems are meant to guide homeowner communication, problem identification, option presentation, customer care and follow-through. - Jordan said systems should give good people a framework to win, not remove the human side of the business. - The company's Sell by Serving philosophy centers on asking better questions, finding the real problem, giving homeowners options and helping them make the best decision.

Between the lines: - The message is as much about culture as operations: The Action Group is arguing that growth depends on creating people who can make decisions without constant owner input. - That approach reflects Jordan's view that leadership shows up in everyday moments, including service calls, morning meetings, customer problems and hiring decisions. - The strategy also positions training as a direct answer to a common trade-business risk: a business that grows in revenue but not in management depth.

What's next: - The Action Group said it plans to keep expanding coaching, training and resources for contractors. - Jordan encouraged contractors to follow Ben Jordan and The Action Group on their official social channels for more training on leadership, sales, service, technicians, systems and scaling. - The company said its longer-term goal is to help contractors build stronger teams and businesses that can grow beyond the founder.

The bottom line: - The Action Group is betting that contractors can scale faster by building leaders and systems before they need them, not after the owner becomes the bottleneck.