Advids launches video solution for cleantech and energy companies

Advids introduced a dedicated video production offering for CleanTech, Renewables and Energy Management companies as the energy transition creates more complex sales, financing and regulatory conversations. The move comes as renewables overtook coal in the global electricity mix for the first time in 2025, according to the International Renewable Energy Agency.

Why it matters: - CleanTech and energy companies now have to explain the same technology to engineers, financiers and regulators, often in different formats and on different timelines. - Advids is positioning video as a tool to bridge that gap across RFPs, investor discussions and compliance reviews. - The company is tying the launch to a fast-changing market where renewable growth, grid modernization and distributed energy resources are reshaping how projects are evaluated.

What happened: - Advids, a B2B video production agency, announced a dedicated video production solution for CleanTech, Renewables and Energy Management companies on August 18, 2026. - The launch follows a year in which renewables overtook coal in the global electricity mix for the first time in 2025, and the world added a record 692 gigawatts of renewable capacity, according to the International Renewable Energy Agency. - Advids said the new offering formalizes work already spanning the energy transition. - The agency has visualized more than 130 energy systems. - Advids has produced videos for Sigenergy in battery energy storage, Resato Hydrogen in high-pressure hydrogen technology and Climeworks in direct air capture. - The company holds a 5.0 rating on Clutch and a 4.7 rating on G2 across its broader video work.

The details: - Advids says energy buying is fragmented, with different stakeholders looking for different proof points. - A utility engineer wants evidence that stands up to a formal RFP and reliability standard. - A project financier wants lifetime cost modeled over a decade instead of headline capex. - A regulator wants materials that hold up to compliance scrutiny on a filing deadline. - Advids calls this challenge the Explanation Gap. - The company argues that a single static document rarely works for all three readers. - The same schematic may need to prove reliability, model cash flow and show compliance without contradicting itself. - Advids says video can do that better than a deck. - The same communication gap also appears inside buyers’ own organizations before a sale closes. - The industrial energy management system market is projected to grow from $37.2 billion in 2025 to $82.6 billion by 2035. - Energy managers are increasingly expected to act as strategic advisors across facilities, finance and sustainability teams. - Advids says video helps translate system performance into currency for colleagues who do not read load curves. - The global smart grid market is projected to grow from roughly $99 billion in 2026 to $228.5 billion by 2035. - A federal rule change fully implemented this year opened wholesale electricity markets to distributed energy resources for the first time. - Utilities, regulators and vendors are now being asked to evaluate resource types and market mechanisms that have not previously needed this level of explanation. - Marketing specialists in the sector say startups often face the problem earliest, before they have a utility customer. - The messaging needs of the category change with maturity, with early-stage companies needing education and later-stage companies needing trust-building proof.

Between the lines: - The launch is as much about translation as production. - Advids is packaging video as a way to make technical claims legible to non-technical decision-makers without weakening the underlying message. - The company is also betting that evolving energy markets will reward firms that can explain complex systems faster than competitors can write about them. - The strategy reflects a broader shift in B2B energy marketing from feature claims to proof-driven storytelling.

What's next: - Advids is anchoring the new offering around two use cases: the Strategic Proposal and physics-based motion graphics for corporate and industrial energy buyers. - The Strategic Proposal is designed to position a technology for regulators and Tier 1 utility executives and to survive a formal RFP. - The production process runs through Ingest, Blueprint, Cinematic Rendering and Deploy. - The workflow combines schematics, technical documentation and macro strategy review under strict NDA with narrative mapping focused on time-to-power. - Delivery is designed for the web, the boardroom and the control center. - The solution includes Modular Architecture, which lets Advids update visual layers as technology, specifications and regulations change. - Avilash Behera, Advids founder, said the need now is to prove the same technology to technical reviewers, financiers, regulators and sustainability officers. - Advids expects the format gap to matter as much as the technology gap in the coming years. - The company cites Brightcove data showing 91% of B2B tech buyers prefer video over written content when learning about a complex product. - Advids also cites Thomasnet research saying manufacturers that add video to technical profiles see higher engagement on RFP-stage inquiries. - The company said firms that can prove renewable growth on video, to multiple stakeholders, will be better positioned to capture the market through 2030.